About the Campaign

The Safe to Sleep® campaign has helped educate millions of parents, caregivers, healthcare and childcare providers, and others about ways to reduce the risk of Sudden Infant Death Syndrome (SIDS) and other sleep-related infant deaths.

A mother is watching from her bed as a baby sleeps in a bassinet next to her.

The campaign is led by the Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD), part of the National Institutes of Health, and benefits from a dedicated group of collaborators.

In addition, multiple partners at the federal, state, and local levels assist with outreach and activities to spread the word about safe infant sleep.

Learn more about our collaborators and partners.

Learn about the campaign, its milestones, and activities that have shaped its outreach.
Learn about the campaign collaborators and partners that help spread the word about safe infant sleep.
Get the latest NICHD news about Safe to Sleep®, SIDS, Sudden unexpected infant death (SUID), and safe infant sleep.
Have a question about Safe to Sleep®? Contact us.
Get free Safe to Sleep® materials to share with parents, grandparents, and healthcare providers.