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Safe to Sleep® Campaign Promotional E-Toolkit

Dear Colleague:

We hope this promotional e-toolkit will serve as a resource for you in your efforts to educate others about the Safe to Sleep® campaign. Your activities are crucial to helping spread the word about safe infant sleep, and we thank you for your efforts!

Safe to Sleep® Campaign


The campaign offers three videos you can use to help spread the word. Two are available for order as DVDs. All three videos are available for download.

Safe Sleep for Your Baby (60 seconds)

mouse iconEnglish text alternative of the video

Sueño seguro para su bebé (10 acta)

mouse iconSpanish text alternative of the video

Sample Tweets

Tweet about ways to reduce the risk of SIDS and create a safe sleep environment.

  • Safe to Sleep® started in '94. Since then, the U.S. #SIDS rate has dropped by more than 50% #SafeToSleep
  • You can reduce your baby's risk of #SIDS, #suffocation. Learn how: #SafeToSleep
  • #SIDS is the leading cause of death for babies from 1 month to 1 year old. #SafeToSleep
  • Lower #SIDS risk: baby on back in own sleep area, on firm surface, w/ no bumpers, loose bedding #SafeToSleep
  • Prevent #suffocation: baby on back in own sleep area, on firm surface, w/ no bumpers, loose bedding #SafeToSleep
  • DYK? Vaccines may protect babies from #SIDS. Get more #SafeToSleep facts:
  • Safe sleep starts w/placing your baby on his or her back for all sleep times. #SafeToSleep
  • What does a safe sleep environment look like? Explore our virtual room to find out: #SafeToSleep
  • Get involved in #SafeToSleep! Download brochures and handouts for your patients and community here:
  • Show, don't tell. Help reduce #SIDS risk by using these free safe sleep images in your posts. #SafeToSleep
  • Here's a photo op that could save a life—reduce #SIDS risk by using safe sleep photos on social media. #SafeToSleep
  • Repin, reduce #SIDS risk. Share these free safe sleep photos on Pinterest. #SafeToSleep

Sample Facebook Posts

Ask your friends and colleagues to like your posts and share these safe infant sleep messages! 

Social Media Images

Show your social fans and followers what safe infant sleep looks like by adding vibrant images to your social media posts. Download social media infocards directly from NICHD's Safe Sleep Infographics External Web Site Policy Flickr album. All of these images are accessible free of charge and have no copyright restrictions.

Badges and Icons

Add a Safe to Sleep® badge to your website or Facebook page, or include a Safe to Sleep® icon in your organization's handout. Learn how to obtain these graphics.

Web Badge 1

Safe to Sleep Web Badge - Watermark of For Display Only

Web Badge 2

Safe to Sleep Web Badge - Watermark of For Display Only

Printable Icon

Safe to Sleep Printable Icon - For Display Only


Include these infographics or a link to these infographics in your communications with colleagues, friends, and your community.

These infographics explain key points related to reducing the risk of SIDS and other sleep-related causes of infant death.

  • Horizontal Safe to Sleep Infographic
  • Vertical Safe to Sleep Infographic
  • SIDS by age Infographic
  • Safe to Sleep Environment
  • 3 Key Ways Dads Can Help Baby Sleep Safe
  • Accidental Suffocation and Strangulation
  • Infographic: Padres ayuden a sus bebes a dormir seguros

Other Materials

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Safe to Sleep® is a registered trademark of the U.S. Department of Health and Human Services.